As a solutions provider collaborating closely with Managed Service Providers (MSPs), I’ve witnessed firsthand the growing need for robust cybersecurity practices among small and medium businesses. One of the most practical options is the SMB1001 cybersecurity certification. It’s not just another compliance checkbox—it’s a comprehensive journey that evolves with your clients’ security needs.
“SMB1001 is a dynamic, tiered standard—practical, proportionate, and annually updated—empowering SMBs with the right level of protection as they grow.”
Here are 7 reasons why you should prioritise SMB1001 and encourage your clients to see it as an ongoing process.
1. Trust and Credibility
2. Long-Term Partnership
Encouraging clients to embark on the SMB1001 journey creates a natural pathway for ongoing engagement. Instead of a one-off project, MSPs can enhance a positive relationship by offering regular security assessments, updates, and new services as the certification progresses through different levels. This stickiness not only solidifies your role as a trusted advisor but also opens doors for additional revenue streams.
3. Adapt to Evolving Threats
Cybersecurity is not a static field. The threat landscape continuously evolves, and so must our security measures. By treating SMB1001 as an ongoing journey, clients are better prepared to adapt to new risks. Each level of certification builds on the previous one, incorporating advanced practices and strategies: adaptability that is crucial in an environment where security measures can quickly become outdated.
4. Incremental and Manageable Improvements
The tiered approach of SMB1001 allows us to make incremental improvements rather than overhauling the entire security framework at once. This gradual process makes it easier for our clients to manage costs and resource allocation. MSPs can guide clients through each certification level, ensuring that every step taken is both feasible and impactful. This incremental approach minimises disruption and helps maintain steady progress towards a robust security posture.
5. Competitive Advantage
Successful clients are happy clients and much less likely to be bad debtors. In industries where cybersecurity is a major concern, being certified can set a business apart from competitors who might only view security as a one-off task. This certification can be leveraged in marketing and sales efforts, positioning the business as a forward-thinking, security-conscious entity.
“Investing in quality security reviews helps tech companies safeguard their assets and uphold a critical competitive advantage: customer trust.”
6. Opportunities for Upsell/Cross-sell
The certification journey provides natural opportunities to offer additional software and cybersecurity services. As clients move from one level to the next, they may require new tools, updated solutions, or even consultation services to meet the latest requirements. This creates an ecosystem where the relationship is mutually beneficial—clients receive continuous improvements in their security posture while MSPs secure ongoing business.
7. A Proactive Approach to Compliance
Getting Started
By integrating SMB1001 into your service offerings and emphasising its progressive nature, you empower your clients to protect their businesses while building a foundation for sustained growth and innovation. Get started by downloading the SMB1001 standard, and talk to Manage Protect about supporting your clients through the SMB1001 journey today.
