Claire Walker is a passionate and results-driven marketing professional with more than 20 years of experience across B2B and B2C loyalty marketing. She specialises in aligning marketing and sales strategies to guide buyers through their journey and drive measurable business growth. As Marketing Manager at Manage Protect, Claire leads strategic vendor initiatives, builds industry relationships, develops engaging content, and helps generate leads and pipeline opportunities for partners and vendors alike. Her expertise spans marketing automation, CRM strategy, SEO, website design and user experience, content management, analytics, and digital project delivery. Combining strategic thinking with technical capability, she enjoys turning data into actionable insights and creating campaigns that deliver real value. Claire is particularly passionate about mentoring and developing others, bringing positive energy and a collaborative approach to every project. She is committed to continuous learning, creative problem-solving, and helping organisations achieve meaningful results through effective marketing.